What is a concept?

Concepts exist not only in academic fields but also in companies. Behind every good project is a detailed concept, that is, a precise plan. Developing a concept is necessary for taking an intentional approach to planning, justifying, or changing a project.

How do I develop my concept?

At the beginning, you should always clarify the purpose and objective of the concept i.e. the project. Additionally, you should consider the goals, target group, and framework conditions.

The method and planning of the specific activity are also important. You must also decide on how to measure – i.e. evaluate – the extent to which the planned actions will help you achieve your goals. Finally, it’s important to assess how your concept serves its communicative function.

What should my concept consist of?

When developing a concept, you should address the following key points:

• Purpose of the concept: Why is it needed?
• Goals and target group: Who is the audience and what is the objective?
• Framework conditions, e.g. legal or social-spatial: What is the initial situation?
• Method, procedure, approach, and implementation of the concept: How can the planned actions be justified theoretically and professionally?
• Planning the specific activity: How will the concept work? How can the goals be achieved?
• Required personnel, financial, and material resources: Which resources are realistic and feasible?
• Quality management and evaluation: How can I measure the extent to which the planned actions will achieve the desired goals?
• Communicative function of the concept internally and externally: Who will read the concept? Is it necessary to adapt the information to the reader, e.g. for parents, organization sponsors, decision-makers, staff?

Frequently asked questions

Der Beitrag Developing Concepts erschien zuerst auf Online Writing Lab.