Why cluster?
The association technique of clustering can be useful in several ways:
- It provides a visible representation of intrinsic connections and links between ideas.
- An initial order or structure becomes visible in the apparent chaos of the flow of ideas.
- New perspectives emerge.
- Your ideas start to take shape and you are inspired to start writing.
What do I need for clustering?
A pen, a sheet of paper, and approx. 10 minutes time. The paper should ideally be A3 in size, but smaller will also work. You should already know the topic you want to work on – but you can also create a cluster to find a suitable topic.
How do I create a cluster?
- Make sure you are undisturbed.
- Write the core word in the middle of a blank sheet.
- Try to relax and let your thoughts run free. What comes to mind when you think about the core word? Do not judge or select – simply write down associations quickly. Let the keywords you note radiate freely from the core word in all directions, as they occur, and draw a circle around each word. Connect each new word with a line or arrow to the previous circle. If something new or different comes to mind, connect it directly to the core and move outward from there until these successive associations are exhausted.
- You may gradually – or even suddenly – feel the urge to start writing. Stop clustering at this point.
- Begin writing. One of the elements of the cluster will inspire your first sentence. Then write for three to eight minutes. Your text should be roughly half a page long. While writing, move back and forth between your network of ideas, your visual thoughts, and your conceptual, organizing thinking. Select only the elements from the cluster that fit your concept; leave the rest aside.
- Link the beginning and end of your text by reusing an important word, phrase, thought, or feeling that appears in the first one or two lines of your text at the end.
- Now read your text to yourself, either quietly or even out loud. You may feel the urge to make corrections – spend one to three minutes on this, or longer if needed, until it feels right to you.
Frequently asked questions
What is the purpose of the clustering technique?
Clustering is used to collect ideas on a specific term or topic in keyword form and arrange them on paper in chains or clusters of associations. This makes connections and links between ideas visible. It can also suggest an initial order in the apparent chaos of the flow of ideas.
When should I use the clustering technique?
Use clustering when you are at the beginning of a writing project, when you get stuck, when you want to solve a problem in your text, when you want to develop an idea, or when you simply want a change from screen work.
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This article was published in August 2025 and last updated in November 2024.